CHANNEL PLANNING & SELECTION
Where Will You Advertise This Year?
We Know What Will Get You the Best ROI
There are so many marketing channels today, but you have to remember—only some of them suit your marketing goals. We determine which ones work so you’ll make the most impact in 2019.
Meticulous Channel Planning Makes the Most of Your Budget
It’s best to take your time during the planning phase to ensure the best outcome later on. We’re experts at doing this. Let us help you.
- We make sure all marketing elements work together to send a strong, unified message
- Our decisions are backed by experience and knowledge thanks to decades in the business
- We check and recheck to ensure we stay on track with your campaign goals
Optimised Outcomes—No Matter the Budgets
We understand: Not all businesses have extensive budgets to spend on marketing. We work relentlessly to optimise budgets as far as strategically possible, ensuring all elements of a campaign are working in unison to deliver on target. Before we even look to medium selection, much less allocate one advertising dollar, we use our in-depth knowledge of the Australian market in totality and by segmented region.
In Depth Information Leads to Effective Plans—We Leave No Stone Unturned
You won’t know what will work unless you understand the scenario. And before we do anything, we make sure we’re armed with this understanding. We perform a detailed analysis on each market prior to commencing any new planning and overlay it with what we know about current, year-on-year or trending statistics of audience numbers, engagement, affinity, preference and more and overlay it with cost efficiencies whether that be CPM, TARP or acquisition based analytics.
We agree on the outcomes—We Make Provision for All the Factors at Play
Every business has vastly different success metrics.
– Are we increasing brand awareness?
– Improving brand traction or Salience?
– Selling a product?
– Changing Perception
– Educating/Re-Educating the market.
You’re Unique—You Deserve a Customized Approach
Your campaign will be unique. Your goal, message and personality will be completely bespoke as there are no standardised methods. We determine the best vehicles to convey your message to the target audience. Our media plans set out the process/mix in totality that brings together all contributing elements in order to achieve your specific goal. Then this work is analysed from a reach and frequency perspective. All the while ensuring your project delivers the best results across every channel and medium. Making sure we are aligning media with campaign goals and objectives and delivering results.