MARKET RESEARCH & COMPETITIVE ANALYSIS
We Research And Analyse So Your Business Can Flourish. How Can We Help You Today?
With our detailed research and competitive analysis we discover exactly how to reach your marketing goals.
Trusting us is your best decision. Proving you right is our mission!
Why Follow the pack, when you can Lead it? We Show You How
Whatever it may take, we ensure momentum to get you ahead of the pack:
- Data from multiple researchers overlaid to inform insight
- In depth understanding of your target demographic, core customer and competitive set.
- We don’t meet expectations—we exceed them
- Experts at communicating your message effectively
Staying Ahead of the Pack
How can you maintain a competitive edge? By having a thorough understanding of the market. And that’s where we come in. We conduct comprehensive market research and competitive analysis. We analyse specificities around your target demographic and market, core customer base, your competitive set and the market at large to obtain a clear understanding of your industry.
Here’s why: It’s only when you have a very clear picture of exactly who you’re dealing with and who you’re competing against that you can devise a strategy to help you gain your competitive edge; that strategy takes time and we help relieve that burden.
Analyse to Understand
We believe the only way to win in this industry is to understand the environment and all of the factors within and around it that you’re operating in. Who are your customers? What are their behaviours, media preferences, where do they engage?
Each of your existing or potential customers has their own identity and need to be communicated to in very different ways. Our goal is to ensure we’re offering a multi-media comms platform that will appeal to all of them. Once we’ve identified the target demographic we take what we’ve learnt and build out a psychographic understanding of their media consumption habits and overlay that with what we uncover from you about their buying habits. This helps us determine the most effective way to communicate your message to them – effectively.
Tools of the trade
– We utilise data from independent researchers including, but not limited to:
– Nielsen Clear Decisions
– GFK
– Roy Morgan
– EMMA
– Geotribes Explorer
– Geospatial Analysis
– Oztam
– Ibis
We have a single minded end goal: To exceed your marketing goals and deliver the best possible result—whatever it takes